Welcome to the Inch Blue world of fun and adorable soft leather baby shoes. In a world of mass produced goods INCH BLUE is an oasis for lovers of originality, quality and fun design.
Since our first faltering steps in the late 1990's we have come a long way.  Today we are a well known UK brand and baby shoes have become our passion.

Head of footwear testing

So what can we tell you about ourselves? 

We are a family run business with 3 kids, a dog, a cat and bees.  We're based in South Wales on the edge of the Brecon Beacons.
Things we like include walking (as you would expect), good food and that time of night when the kids finally go to bed.
Some of the things that we don't like are running out of time, mass production and the kids getting up just when you thought you had some time to yourself.

And our business ethics?

Very simple, we know that good design is not enough.  You need to use the right materials, look after your staff and care for your environment.  Add to this a willingness to listen to customers and then be prepared to go that extra mile.  Its not always easy but if you are going to do something, do it properly.

The importance of designFreya closeup

But that doesn't mean that we forget about design, after all that's where we started.  Fun, fresh designs in bright colours is probably what Inch Blue are best known for.  All of our shoes are designed and hand crafted in Wales.  With over 100 original styles in our range you will be spoilt for choice . . . the only dilemma you will have is making up your mind!  Whether your baby is a little monkey or fairy princess we are sure to have a shoe that fits!

And finally

Thanks to our daughters who are our inspiration and who of course are the envy of their friends claiming a shoe collection that Imelda Marcos would be truly proud of.
We hope that you enjoy our website and look forward to helping you in any way we can.